Years of experience with a variety of client types allows me to offer a wide range of skills for anyone looking to start, update, or continue their image presence.
I always start the logo process in black and white. If a logo is strong in simple black and white, it can become almost any color. Color choices and graphic elements enhance the media, but fonts play a large role in your identity and should easily engage your viewer. I can bring all these elements together to help you form your identity.
Many times, ideas need to be larger than a computer screen or a letter sized piece of paper. Going big has it’s own set of challenges. Indoor, outdoor, weather, distance, viewer angles, and materials used can make a big difference.
Hand-drawn or computer generated. Sometimes, an illustration can say more than a photo.
I love projects that incorporate both my computer expertise and illustration ability into functional design. The main programs used to accomplish this feat: Adobe InDesign, Illustrator, and Photoshop as well as Microsoft Office Suite.
In 1994, I graduated with an Associates of Applied Science Degree in Advertising Art – Production Art/Advertising Illustration Program from Gateway Community College, Phoenix, AZ. After working for a direct mail company for 5 years, in 1995 I started my own business, Cero Wood Graphic Design.